Hanna Krasnova

Hanna Krasnova

Professorin für Wirtschaftsinformatik, Universität Potsdam


Hanna Krasnova is a professor of Business Informatics, esp. Social Media and Data Science at the University of Potsdam. In her research, she addresses the issues of social, individual and enterprise value of social media applications. She is the author of numerous research articles published, among others, in the Information Systems Research, Journal of Information Technology, Journal of Strategic Information Systems. Her research about Facebook envy has been awarded the Best Paper Award at the International Conference on Wirtschaftsinformatik and has been covered by all major news outlets worldwide. Hanna has also been awarded a prize from the Dalle Molle Foundation.

Hannas Vortrag: „Social Media: The Bright, the Dark and the Ugly“

Social Media platforms, such as Facebook, transform the society we live in today: They change the way we present ourselves, communicate with each other and spend our free time. As these platforms are increasingly permeating our daily routines, conversations and leisure, many stakeholders keep asking about the meaning and long-term consequences of these changes. On the one hand, proponents express strong optimism in their positive value, viewing Social Media as a source of significant benefits at both individual and social levels. On the other hand, opponents express deep concerns over the dangers strong engagement with Social Media brings along. Critics link participation on Social Media to privacy threats such as information collection, aggregation, as well as stalking and bullying. However, despite the presence of these imminent threats, users readily reveal striking amounts of information in their communication online. Bewildered by these dynamics, many wonder about the rationale behind user sharing behavior. Are users at all concerned about their privacy and if so, to what extent

However, these are not only privacy threats users have to put up with. Indeed, a number of most recent reports have linked the use of Social Media to feelings of inadequacy, and even depression. Our research suggests that the proliferation of envy feelings among SNS members may work as a mechanism behind the negative impact of Social Media on individual well-being. This finding is of tremendous social importance, as it may help to explain an array of negative emotional outcomes linked to Social Media use. Furthermore, a widespread obsession with mobile devices has recently become obvious. We observe individuals forgo face-to-face communication, parental responsibilities and academic performance in favour of smartphone-enabled communication. Especially, parental addiction emerges as a troublesome development, with many parents neglecting their children and thereby threatening their cognitive and physical development, and above all their safety. Furthermore, students appear to suffer from lower visual and auditory attention when using smartphones during academic lectures. Most recent findings in this area will be presented during the talk.

Wann: 15.11.2017, 6pm-8pm
Sprache: Englisch

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